Martin has spent his career defining the future impacts of developing technology on business around the world. As a futurist and visionary, in 1998, Martin wrote in his worldwide bestseller Net Future the following: “Wearable computers will venture out of the labs into the workplace, disposable chips will allow appliances to communicate with each other, and more networked devices will connect to more networked devices.” Martin essentially predicted coming arrival of the Internet of Things a decade ahead of time.
At the birth of the commercial Web, Martin was the founding publisher of Interactive Age, the first publication in history to launch in print and on the Web simultaneously. It was the first publication in history to run an interactive, online advertisement.
As head of Net Future Institute, a U.S.-based think tank that focuses on disruptive business strategies and marketing tactics for a networked world, Martin is on the forefront of research exploring the roles of artificial intelligence and the Internet of Things and their impact on consumer behaviors.