In today's show, Uncle earl goes deep with Oscar Sanchez, CEO/Founder of Affluent Records, Management & Entertainment.
AFFLUENT ENTERTAINMENT INC is a full service multimedia entertainment powerhouse.
Affluent was created and founded by Oscar Sanchez in the streets of lower Manhattan in New York City. It was the first urban digital record label offering prepaid distribution, label services, marketing, promotions, strategic planning and brand management to the urban digital market. Since its inception Affluent Records has successfully grown to be recognized as a top tier leading independent music brand. Although the label was established in New York, Affluent Records music catalog derives from a diverse array of artist, labels & albums nation wide including Dead Prez, The Outlawz, Hood Surgeon, Lords of the Underground, Do It All, Sadat X, Soda Boy, Throwback, DJ Mums, The Dirty Bakerz, The SBGz, The Affluent America Series, The Affluent Mixtape Series, The Affluent Caribbean Series Volumes, Young Lion, J. Stylez, S-Quire, Dana Dane’s Def Beat Entertainment, Young Dane, Japan’s Dark Empire, Chicago Gospel Singer Raine, Fasho, North Carolina Mix tape Label Imprint AE Productions Kid Echo, Donray, Reef Ali, M-Dot, Big Shug, Averix, Singapore Kane, Krumb Snatcha, Lost Cause, Bekay, Main Flow, Chaundon, Daily Planet, and Cy Marshall Law, Take Ova South Records Cinco, Don Vito, Slick Beats, Lathan Entertainment, Posse 4 Christ, Shawn Cannon, Pardon C, Ars Nova, Albino Rhino, Elte, Dolo Moretti, Chosin, BlackBird, Leafdale, Air Borne Gang, Saffire, and The Kunny Boyz.
Oscar Sanchez began his incredible music industry career in 1992 working as an intern for his mentors Lyor Cohen and Russell Simmons at the legendary Def Jam Records. He was quickly promoted by CEO Lyor Cohen to work as both as A&R Rep / Music Producer for the label while simultaneously working for both of Chris Lighty's new ventures Violator the Record Label & Violator the Management company with Mona Scott.
Over the past 19 years, Sanchez has worked with many top selling Hip Hop icons such as A Tribe Called Quest, Consequence, Foxy Brown, LL Cool J, Busta Rhymes, Flipmode Squad, Dead Prez, The Outlawz, Mobb Deep, Big Noyd, Diamond D, Cormega, Sadat X, Lords of The Underground, Slick Rick, The CRU, Montell Jordan, Red Man, Method Man, Warren G, DJ Enuff, DJ Clue, Kwame, LES, Tragedy Khadafi, Sha Money XL, Cool n Dre, Pitbull and so many more.
His first A&R credit was the Platinum-selling Def Jam 10th Anniversary Box Set – a collection that is now considered a Hip Hop classic. Throughout his career Oscar has also worked at BMG as a product manager for Gee Street Records. He also worked as an Artist Development & Urban Marketing Manager for Richard Branson’s label venture V2 Records. Sanchez has served as an A&R consultant for Rawkus Records, where he produced records for and worked with artists Pharaoh Monch, Novel, Duck Down’s Smif & Wessun. As a music industry veteran executive through the years he has accomplished and accrued a great amount of success in business as a record label owner, a music producer, an A&R, and brand management. He is an online media savant as well a successful entrepreneur in the urban market. His vast amount of experience, multi talents accomplishments, passion and drive are the foundations that have enabled him to successfully establish opening Affluent Records.
“”What inspires me everyday at Affluent is that our main focus is to produce hit records, artist develop and micro-market companies into brands. I LOVE IT! Over the past 7 years we have founded and provided the best new outlet for digital urban music. What most importantly we have done out of New York City, is created a brand, in which now is the new home for urban artists & labels in the digital age. Affluent is currently the music industry’s only complete one stop for artists & labels where they can have everything they need from A to Z in to distribute their records, create a company and create a brand under one place. In 2012 we are proud to say that we have revamped and revised the typical work model for record labels and have been very blessed and successful.”
MUSIC DISTRIBUTION-RECORD LABEL- MUSIC PRODUCTION – A&R- ARTIST DEVELOPMENT - STRATEGIC PLANNING -BRAND MANAGEMENT - DIGITAL LIFESTYLES
LABEL SITE: www.affluentrecords.com
Musical Artists: Lords Of The Underground, SBG2, Dead Pez & Outawz, Dark Empire, Young Lye, Sentury, Ko$$, Throwback, Young Dane, Elte and other Affluent Artists, Gil Pritchett, Jody Watley's Shalimar, Jeffrey Daniel-Howard Hewett-Carolyn Griffey's Shalimar, Percy Sledge, Project Preatorian ft. Uncle Earl (OKKO Remix).